About The BEITÄ Group

"You have no strategy without a brand strategy!" 

The BEITÄ Group is a Brand Strategy Agency for Art, Entertainment, Healthcare, and Lifestyle collaborators.  Focusing on brand research, insight networks, and analytics we help leaders solve their most pressing brand challenges. We thrive in creating effective strategies that encourage brand collaborations on various levels.  We want to help future "Chief Brand Officers"  make meaningful brand decisions by connecting them to essential stakeholders with unique events and activations that bridge them to diverse audiences and high-value niches.   Whether we are crafting unique survey panels, insight groups, or helping clients with activations, partnerships with influences, and/or sponsorships ideas, we aim to help build meaningful and authentic relationships between brands and their valued customers.

We sit at the center of brand collaborations. This includes helping brand managers, property/event owners, celebrity influencers, and activation specialists drive their initiatives with powerful brand analytics. We take pride in helping our clients:

• Have a clear understanding of their distinctive brand  assets
• Efficiently identify their customers and target them
• Collaborate across products, services, and industries
• Partner with regional/local entities and events to achieve both brand and sales goals
• Identify shared brand attributes that help create meaningful  activations and experiences
• Collaborate across demographic and social lines  
• Have KPIs that represent their collaborative interests
• Find strategic community and charitable partners

"The Brand Genome Project" is a fully patented method that we use to help entities capture, isolate, and analyze their 'brand genome' and allow them to target audiences that share the same values.